Comparability task

Comparability

Task:

How far does the language of advertising vary according to the gender of the target audience?

How does a ‘live’ commentary on radio differ from one on television?

If I was too investigate how far the language of advertising varies according to the gender of the target audience I would use the data of the top ten boy’s toys in a catalogue and the top ten girl’s toys. I would discuss the fact that they both use the same techniques and features apart from the ‘one variable’ of gender. For example, the catalogue is likely to use symbols associated with the gender of the target audience, it will have flowers, hearts, stars and babies whereas there will likely to be fire, muscle, cars ect advertising the top ten boys toys. Also the type of lexis used will vary as the advertisement will involve more lexis that is appealing to the audience. For example, boys lexis will include 'strong, tough, action' whereas girls lexis would include 'pretty, care, cute'

If I was too investigate the difference in a ‘live’ radio commentary and one on television the one variable would be that you can see the television broadcast whereas you can only hear the radio broadcast. The radio broadcaster will be use many adjectives in order to describe to the listeners what exactly is going on, they will talk constantly to inform the listeners of what they need to know and what they are listening too, however, on a television broadcast you can visual see what is happening so the commentator will not have to describe every single aspect of the viewing. If the data was a surfing competition on both of the live handsets a radio broadcaster would say ‘Slater swims 20 metre out to the next wave’ whereas on the television the commentator would just say 'Slater swims out to the wave’.